Last Updated: November 21, 2025
Choosing the right CRM for home builders is the single most critical decision you can make for your sales pipeline. The problem? Most generic CRMs look flexible on paper, but they fall apart the moment you try to manage the unique workflows of construction, things like design selections, change orders, and job timelines in one place.
Disconnected sales tools don’t just slow down follow-ups; they create massive communication gaps between the office, the field, and the client, costing companies profitable projects and damaging reputations. That’s why evaluating the best construction CRM options matters now more than ever. The right platform helps your team move faster, centralizes data, and closes more qualified deals with less friction.
Below, we break down the 10 best CRM software for home builders in 2026 — what they do well, who they’re best for, and where they fall short—so you can choose a system that finally supports long-term growth.
Quick Comparison Table: Best CRM Software for Home Builders
| Tool | Best For | Pricing (Starting) |
| Builtfront | Purpose-built CRM + construction management | $65/mo |
| Lasso CRM | Large home builders, new-home sales teams | $495/mo |
| TopBuilder Solutions | Builders wanting integrated marketing + CRM | $50/user/mo |
| Constellation HomeBuilder Systems (Sales1440) | Enterprise builders, complex sales process | Custom |
| Buildertrend | Builders needing CRM + project management | $499/mo |
| CoConstruct | Custom home builders, remodelers | $99/mo |
| JobNimbus | Contractors needing flexible CRM + job tracking | Custom |
| Houzz Pro | Designers, small remodelers, and design-build teams | $65/mo |
| Builder Prime | Builders automating follow-ups, client workflows | $79/mo |
| HubSpot CRM | Teams that want a free starter CRM and scale later | $15/user/mo |
How We Chose the Best CRM Tools for Home Builders
We evaluated each of this software based on the criteria that truly impact sales efficiency, client communication, and project management. Our goal was to highlight platforms that help builders close more deals, streamline pre-sale workflows, and manage client relationships effectively.
Key evaluation criteria:
- Ease of use
- Client portal
- Project tracking
- Sales automation
- Integrations
- Lead management
- Value / ROI
These criteria ensure that every CRM we include is practical, results-driven, and tailored to the unique needs of home builders. Now, we’ll break down the 10 best CRM for home builders in 2026, let’s get started.
Top 10 Best CRM Software for Home Builders
1. Builtfront
Builtfront is a purpose-built construction CRM and project management platform designed specifically for home builders. It centralizes sales, client communication, and project tracking, giving your team a single workspace to manage leads, proposals, and ongoing projects efficiently.
Key Features
- Lead Management: Automatically capture and nurture leads, ensuring no qualified lead is ever dropped due to missed follow-ups.
- Client Portal: Provides transparency to clients, which cuts down on weekly communication time and manages expectations proactively.
- Combined CRM + Project Tracking: Eliminates the data silo between sales and operations, allowing field teams to access selection details instantly and avoid costly change-order mistakes.
- Estimating Tools & Document Storage: Centralize every contract and proposal, protecting your profit and simplifying job-cost tracking.
Pros
- Purpose-built: Not a generic CRM, but a system created by and for home builders.
- True All-in-One: Combines CRM + project management and costing in one powerful tool.
- Client Confidence: Provides transparency to clients through the portal, which strengthens relationships.
- Efficiency: Enables sales automation to reduce manual follow-ups and administrative drag.
Cons
- Some advanced features may require setup time for full optimization.
- Smaller or very early-stage teams may not fully use all features at the starter tier.
Best For
Teams that want an all-in-one, purpose-built solution to manage pre-sales, client relationships, and construction operations without juggling multiple tools.
Pricing
- Free Trial Available
- Starter: $65 / month
- Professional: $130 / month
- Business: $229 / month
2. Lasso CRM
Lasso CRM is a cloud-based CRM built specifically for home builders and real estate developers, helping teams capture, nurture, and convert leads with workflow automation tailored for residential construction sales.
Key Features
Lasso offers lead management, email marketing, and automated follow-up workflows to nurture prospects. It supports inventory and option tracking, contract document storage, and reporting dashboards, all integrated with the sales process.
Pros
- Deeply tailored to home‑builder sales processes
- Strong follow-up automation for high‑touch lead engagement
- Integrates with builder ERP systems like Mark Systems IHMS
- Cloud-based and accessible from anywhere
Cons
- No free trial or freemium plan
- Pricing can scale steeply depending on team size
- Customization or setup may require professional services
Best For
Builders and sales teams who need a robust, builder-focused CRM with real estate‑industry features like option tracking, community segmentation, and sales reporting.
Pricing
- No Free Trial
- Base Platform: $495 / month (Account-based)
- Per User Fee: $39–$50 / user
3. TopBuilder Solutions
TopBuilder Solutions is a construction-focused CRM that connects your sales, estimating, and marketing teams in one system. It’s built to help builders manage bids, track prospective clients, and automate follow-up — all while giving visibility into revenue forecasts and bid pipelines.
Key Features
TopBuilder includes lead and bid tracking, email marketing, and automated follow-up workflows. You also get proposal and quote generation, bid scoring, and analytics dashboards (ContractorBI) to forecast sales and revenue. Plus, it integrates with your estimating, ERP, and project management systems for deeper data connectivity.
Pros
- Specifically designed for construction / home builder workflows
- Strong bid and quote management features for pre-construction
- Integrated marketing tools help with lead nurturing and segmentation
- Powerful reporting & forecasting via ContractorBI
Cons
- Pricing model and plans can be confusing (per-user costs + custom quotes)
- Higher cost for larger teams / enterprise used cases
- Setup and integration with ERP / estimating systems may require time and expertise
Best For
Builders who want a robust, construction‑specific CRM that bridges sales, estimating, and marketing — especially helpful for teams with complex bid pipelines.
Pricing
- Free Demo Available
- Essentials: Contact for Quote
- Professional: $50 / user / month
- Enterprise: $90 / user / month
4. Constellation HomeBuilder Systems (Sales1440)
Sales1440, part of Constellation HomeBuilder Systems, is a CRM built specifically for home builders. It helps teams manage leads, automate sales workflows, handle lot and option selections, and generate contracts — all within an integrated sales and community‑management system.
Key Features
Constellation’s CRM provides lead management, sales automation, and lot/floor‑plan tracking, while enabling contract generation with pre‑configured options. You also get customized reporting, analytics, and integration with Constellation’s ERP and estimating tools.
Pros
- Deeply tailored for home builder sales workflows
- Automates contract generation with buyer-selected options
- Robust analytics and forecasting via Constellation’s reporting tools
- Seamless integration with Constellation’s estimating, purchasing, and ERP system
Cons
- Pricing is not publicly transparent — requires a custom quote
- May be overkill for very small or single‑team builders due to advanced features
- Implementation and integration can take time given system complexity
Best For
Medium to large home builders who need a full‑fledged sales CRM deeply integrated with estimating, lot management, and their back‑office ERP.
Pricing
5. Buildertrend
Buildertrend is a comprehensive construction project management + CRM platform built for home builders, remodelers, and general contractors. It unifies client communication, lead tracking, job scheduling, budgeting, and selection management in one system — reducing tool fragmentation.
Key Features
Buildertrend supports lead management, proposal generation, and automated email campaigns. It also offers project scheduling, daily logs, and change‑order management. For financial control, you get budgeting, estimating, and purchase order tools, plus a client portal for selections, payments, and updates.
Pros
- All-in-one platform: CRM + job site management + financials
- Unlimited users and projects in most plans
- Strong mobile capabilities for site staff (daily logs, time tracking)
- Integrated client portal improves transparency and communication
Cons
- Higher cost, especially for small builders
- Requires a sales call or demo to get a custom quote (not fully self-service)
- Advanced features require more time for setup and training
- Limited capacity for large lead/contact databases in some plans.
Best For
Medium to large home builders or remodelers who need robust project management + CRM in a single, scalable platform.
Pricing
- Free Demo Available
- Essential: ~$499 / month
- Advanced: ~$799 / month
- Complete: ~$1,099 / month
6. CoConstruct
CoConstruct is a construction-focused CRM and project management tool built for custom home builders and remodelers. It integrates estimating, client communication, budgeting, and job tracking into a single system — reducing manual work and increasing transparency.
Key Features
CoConstruct supports estimate-to-proposal conversion, client selections, budget tracking, change orders, and a customer portal, all tied to job-level financials and real‑time project data.
Pros
- Seamless financial integration including estimating and invoicing
- Client portal for selections and change orders
- Mobile access for field updates: daily logs, timesheets, and photo uploads
- Reduces data duplication between estimating and accounting
Cons
- Pricing can rise significantly, especially on growth/advanced plans
- There is a learning curve for first-time users
- May require demo or sales call; not fully self‑service onboarding
Best For
Custom home builders, design-build firms, and remodelers who want tight integration between CRM, estimating, and job financials.
Pricing
- Free Trial Available
- Intro Plan: $99 / month
- Plus Plan: $399 / month
- Business Plan: $499 / month
7. JobNimbus
JobNimbus is a CRM + job management platform built for contractors (especially roofing and exterior contractors) that streamlines leads, jobs, and billing in one system. It helps you track everything from first contact to project completion.
Key Features
JobNimbus offers lead tracking, workflow boards, automated tasks, and custom fields. It also supports digital payments, QuickBooks integration, and mobile access so your team can stay in sync in the field or office.
Pros
- Highly customizable for different contractor workflows
- Strong mobile app for field crews
- Built-in payment collections and financing options
- Flexible workflow automation (workflows, boards)
Cons
- Pricing is not fully transparent; you need to request a custom quote
- Can get expensive depending on how many “roles” or users you assign (field, sales, admin)
- Onboarding and setup may require time if custom workflows are used
Best For
Builders or contractors (especially in roofing or exterior work) who want a flexible CRM + job-management system that scales with their team and workflows.
Pricing
- Free Trial Available
- $450/month (Account-based)
- Pricing Structure: Account-based core fee plus role-specific fees for Sales, Admin, and Field users.
8. Houzz Pro
Houzz Pro is an all‑in‑one CRM and business-management platform for home builders, remodelers, and design-build firms. It combines lead capture, client communication, estimating, invoicing, and project management — all integrated under one roof.
Key Features
Houzz Pro provides lead management, estimate generation, and client communication, along with a 3D floor planner and selections board. It also supports invoicing, online payments, and project tracking to give you visibility into your job pipeline.
Pros
- Strong visual tools (3D planner and mood boards) for client engagement
- Built-in invoicing and payment support make billing smoother
- Client portal improves transparency and collaboration
- Cloud-based with CRM and project management features in one system
Cons
- Pricing plans and additional seats can get expensive for growing teams
- Interface can be slow, especially on mobile
- Some users report difficulty canceling or modifying contracts
Best For
Remodelers, design‑build firms, and builders who want CRM + estimating + project management in a single, visually rich platform.
Pricing
- Free Trial Available
- Starter Plan: $65 / month
- Essential Plan: $99 / month
- Ultimate Plan: $399 / month
9. Builder Prime
Builder Prime is an all-in-one CRM and business management platform built for contractors and home builders. It centralizes lead tracking, estimating, production management, payments, and reporting — helping teams reduce tool sprawl and run sales + operations from a single system.
Key Features
Builder Prime supports automated lead workflows, email & SMS nurture, estimating + contract generation, production scheduling, GPS time tracking, and quick-pay invoicing — all connected via robust reporting dashboards.
Pros
- Highly automated follow-up workflows save time and reduce dropped leads
- Combines CRM, estimating, and production management in one platform
- GPS-based time clock and work order tools for field teams
- Payment processing built in, with QuickBooks sync and in-app invoicing
- Detailed reporting for sales, lead conversion, and operations
Cons
- Requires a demo / custom quote for exact pricing for some plans
- Can get expensive as users scale or add advanced features
- Some users report limits in work‑order customization
Best For
Contractors and home builders who want a single platform to manage leads, production, and finances — especially those scaling their operations across multiple locations or teams.
Pricing
- Custom Quote Required
- Free Trial Available
- Growth Tier: Contact for Quote
- Multiply Tier: Contact for Quote
10. HubSpot CRM
HubSpot CRM is a widely used, flexible CRM that works for teams of all sizes. It offers a free core platform to track contacts, deals, and tasks, and scales with paid plans for sales automation, reporting, and more advanced pipeline management.
Key Features
HubSpot provides contact and deal tracking, email integration, and activity logging. With paid plans, it adds sales automation, workflow tools, and custom reporting to help improve productivity and forecasting.
Pros
- Generous free plan with robust core CRM features
- Scalable: paid tiers unlock automation, reporting, and advanced functionality
- Easy to adopt and integrate with other HubSpot Hubs (Marketing, Service, etc)
- High-quality user education (HubSpot Academy) and strong ecosystem
Cons
- Costs can grow quickly once you move into paid plans
- Advanced workflows and custom object functionality require Professional or Enterprise licenses
- Some seat-level pricing changes and model complexity may confuse new users
Best For
Sales teams or small-to-medium builders who want a free or low‑cost CRM with room to scale into automation and more sophisticated sales tools.
Pricing
- Free Plan Available (Basic CRM)
- Starter: $15 / seat / month
- Professional: $100 / user / month + Base Fee
Conclusion
The truth for home builders is that generic CRM solutions will always fall short. They treat your unique processes, from managing client selections to handling change orders, as obstacles, forcing you to patch together disconnected tools. This creates data silos between your office, your field crew, and your client, costing you not just time, but profitable projects.
We’ve broken down the 10 best options, and the critical takeaway remains:
- Prioritize solutions built for construction.
- Choose a system that delivers a single, unified workspace for sales and project management.
The right choice is not just about tracking leads; it’s about eliminating operational friction, dramatically improving the client experience, and ensuring your business finally supports long-term growth.
